HELDER


Identity

Helder 'clear' in Dutch is a centre for mental health (psychiatric), self realisation and meditation. Each triangle combination creates a unique symmetrical diamond character and refers to the idea of cutting a rough diamond until it reached its purest form. Together with a specially designed geometric monospaced typeface, it becomes the base for this identity. All these geometric elements are also present in the Yantra symbol. When it comes to visual communication parts of these 'diamonds' form a frame around a wide range of quotes from guru's, but also movie characters and comedians to keep it recognisable with a smile. Treating a heavy subject with a light touch.